For the past 20 years I have accumulated a wealth of experience and expertise in the field of design, enabling me to provide valuable insights and creative solutions for businesses. With a background in Architecture from PUCRS, I embarked on my journey in the digital realm back in 2004, founding my own studio, Zee. Over the years, I have successfully completed more than 500 projects, working with clients such as RBS, XP Investimentos, Editora Abril, UFRGS, Panvel, Dafiti, Printi, and various innovative startups.
For seven years, I had the privilege of being a part of the RD Station team, where I have taken on various roles and responsibilities. I initially joined as a product designer, contributing on several squads. Then a design evangelist at RD Station, I embraced the opportunity to advocate for the importance of design within the organization and beyond. I fostered a culture of design thinking, encouraging cross-functional collaboration and highlighting the value of user-centered design in driving business success. Through workshops, presentations, and mentorship, I empowered teams to incorporate design principles into their decision-making processes.
Driven by my passion for growth and innovation, I transitioned into the role of a growth designer within RD Station. By leveraging data-driven insights, I played a pivotal role in optimizing user acquisition, engagement, and retention strategies. Collaborating closely with marketing, engineering, and product teams, I devised and implemented impactful experiments and iterative design improvements that directly contributed to the company's growth.
For me, design is not just about aesthetics; it is a constant challenge to improve user experience and cater to the needs of people. With over two decades of experience in this dynamic industry, I believe that design should be an integral part of a company's overall strategy. By incorporating design thinking into business processes, I strive to achieve results that directly impact key business metrics.
Beyond the realm of design, I have a keen interest in business strategy and people management. I understand the significance of aligning design objectives with the overarching goals of a company. By collaborating closely with cross-functional teams, I ensure that design becomes an enabler for achieving these goals.
While design occupies a significant portion of my professional life, I also make it a priority to nurture personal interests. I find inspiration in the beauty of Garopaba, where I reside with my wife and three wonderful boys, Bento, Martín, and Caetano. This allows me to strike a balance between work and personal life, fueling my creativity and enabling me to bring fresh perspectives to every project.