For the last 20 years I have gathered experience and expertise in the field of design, enabling me to work across the whole design process. With a degree in Architecture, I started my journey in the digital area back in 2004, co-founding my own studio, Zee. Over the years, I have completed more than 500 projects, working with huge clients such as RD Station, RBS, XP Investimentos, Editora Abril, UFRGS, Panvel, Dafiti, Printi and various innovative startups.

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For seven years, I had the privilege of being part of the RD Station team, where I have taken on various roles and responsibilities. I initially joined as a product designer, contributing to several squads. I fostered a design culture, encouraging cross-functional collaboration and highlighting the value of user-centered design advocating for the importance of design within the organization. Over the past three years, I have been part of the growth team, focusing on making PLG a key revenue driver for the company.

 

After that I worked at Birdie, starting a design team and building a product and working deeply with AI as the core of the company. 

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Then I lead the design area at Clubbi for 1 year, working on a business with the purpose of empowering small merchants.

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Now I'm at Fluency, focused on creating the most impactful edtech in the world.

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For me, design is not just about aesthetics; it is a constant challenge to improve user experience with beauty and cater to the needs of people. With over two decades of experience in this dynamic industry, I believe that design should be an integral part of a company's overall strategy.

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While design occupies a significant portion of my professional life, I also make it a priority to nurture personal interests. I find inspiration in the beauty of Garopaba, where I reside with my wife and three wonderful kids, Bento, Martín, and Caetano.

 

And because of that I enjoy discussing the relationship between kids and technology based on several years of working, studying, and living in that world. This allows me to strike a balance between work and personal life, fueling my creativity and enabling me to bring fresh perspectives to every project.